S.A.S.C.
General Topics => Member Discussion (Private) => Topic started by: Tara on December 13, 2017, 11:00:27 AM
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Hi everyone!
Can someone supply some facts about our organization for me? I am working on creating a sponsorship package to use when approaching businesses for either a single event or season sponsorship (would be customized for single events, I will also create a generic version for general use.)
- How long has SASC existed?
- Is there a good overview of our history? (When, who, where, something interesting as an aside?)
- How many events do we run per year on average?
- How many people attend throughout a given season?
- Do we have a good writeup on how participation in motorsports can help elevate driver skill on public roads?
- CSCC has a great writeup about what autocross is, as does Wikipedia. I will take those and concoct something new that helps describe the sport to the uninitiated.
https://www.cscc.ab.ca/autoslalom/ (https://www.cscc.ab.ca/autoslalom/) - Information about past winter schools (attendance, types of skills taught.) I will not mention this year's lack of scheduled events - if asked in person we can simply state that our venue is no longer available to us, and that we are actively seeking a new location.
- Please supply any information you think would be appropriate to include in a sponsorship package!
Thanks in advance, this will be best if I can include some evidence of history and community involvement.
Cheers,
Tara
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I have some "artifacts" .... will message you.
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Can't wait to see what you can send my way!
If you could also send along logos and any other SASC collateral, that'd be great.
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- How many events do we run per year on average?
- How many people attend throughout a given season?
I've been having conversations with a family member/business owner around sponsorships for the sport as well & the items you mentioned above is a small subset of info that is required to successfully convince sponsors to part with their money.
The issue I've encountered is it is difficult to show the sponsor the exposure they'd be receiving for the money they're laying out.
Reality is almost none of the competitors drive on the streets with the signage/decals so the advertisement is centered around the event itself.
However, autocross typically isn't an event that attracts large crowds as you'd see at drift or drag events so these facts make the sponsorship conversation a hard sell for a businessman looking to gain a good level of exposure.
Sorry if I took the topic down a different road Tara. I thought maybe we could use this thread to also find ways of either attracting more sponsors or more spectators.....although I don't believe the latter is a possibility :-\
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I've been having conversations with a family member/business owner around sponsorships for the sport as well & the items you mentioned above is a small subset of info that is required to successfully convince sponsors to part with their money.
The issue I've encountered is it is difficult to show the sponsor the exposure they'd be receiving for the money they're laying out.
Reality is almost none of the competitors drive on the streets with the signage/decals so the advertisement is centered around the event itself.
However, autocross typically isn't an event that attracts large crowds as you'd see at drift or drag events so these facts make the sponsorship conversation a hard sell for a businessman looking to gain a good level of exposure.
Sorry if I took the topic down a different road Tara. I thought maybe we could use this thread to also find ways of either attracting more sponsors or more spectators.....although I don't believe the latter is a possibility :-\
Of course - but it's information we need to include in the package I'm creating to explain who we are and what we do.
I've separated the actual sponsorship piece out into a different section. I've created sponsorship tiers that I'll bring out to the next meeting for discussion/approval/modification. (Level 1, level 2, level 3, choose your own adventure)
Any sponsors we approach would be there to cater to the participants, as our events don't attract many spectators. Ideally they'd be in the automotive/motorsports industry, and cater to dorky people who like to race their cars.
The sponsorship amounts are also quite low, to literally lower the cost of entry and remove barriers for smaller businesses to contribute something without breaking the bank. (The different tiers scale as you go up, of course, but I've made sure to have some very low ones as well.)
We will discuss further at the next meeting! :)
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Also, I'm still looking for some nice concise little pieces to include - feel free to message me with bits and bobs!
Also also: if there's anyone out there with professional quality photos from the last season or so, that would be a massive help. The package I'm creating is very photo-heavy, and finding print quality images with enough negative space for content is a bit of a challenge.
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Tara, see if you can root around for Ian Gulinao's contact info. He is/was a regular photographer at our events and sold photos afterwards. I have him on Flickr but don't have his contact info...
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I don't remember Ian being around this year....think Shawn Bishop was there one time....and I believe I may have a few good photos taken with a DSLR